Skip the Softener Your Towels Will Thank You

It might seem counterintuitive, but fabric softener is not your towels’ best friend. While it adds a temporary softness, it actually coats the fibers and decreases absorbency over time — the exact opposite of what you want in a towel.

The solution? Add ½ cup of white vinegar to the rinse cycle. It naturally breaks down residue, softens fabric, and eliminates odors — all without harming your towels.

🌿 Eco + Effective = PureLinen Certified.
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